Did you know about 65% of new business generally originates from referral sources? Referral programs provide value to your agency from various vantage points – value as a way to set it apart from any competition and value to your customers as a way to continually provide them with exceptional service. If nobody knows about your referral program, then your customers can’t participate in it! Implementing some of the following tips can help generate some much-needed involvement to the program you’ve worked so hard at building.
- Proper placement/promotion of your program. Try utilizing a call to action for your customers. Make sure your staff is well versed in what your referral program offers and can talk about it fluently.
- Inbound Marketing. Take full advantage of social media marketing as a promotion technique. Active users on the social outlets can then share the information with their friends and followers. Creating a fun and informative blog post is also a great way to gain some exposure. Go the extra mile afterward and then share it on all your social channels as well.
- Email Marketing. If you have any kinds of automated email messages or email drip campaigns in place, mentioning your referral program is another easy and efficient way to promote the program. This is a method you can fully use after establishing customer relationships.
- Website. If you can mention your referral program on your website, an announcement or even a landing page dedicated to saying what your business is offering provides a place for your contacts to give you their friends’ information. It’s also an outlet you can mention in all of the three above mentioned tips!
Timing is everything when it comes to your referral program and enhancing customer relationships. Your business can’t connect with those customers without taking advantage of these four tips!
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